What are Natural Listings?

The following screen shot highlights the different components of a typical search page in Google.  You can see the Natural listing on the left hand side of the page highlighted as 'Search Results'.

Most live sites will automatically be found and 'crawled' by the major search engines (Google, Yahoo and MSN).  When crawling your site the search engine will assess its content and other factors and place your site into its index (large database).  When you perform any search on the major engines you are in fact searching their index. The top returned results represent what the search engines think best fits your query.

Obviously the higher your site is returned in these queries the more traffic you will receive.  More traffic normally means more sales.  More sales mean more money!  It is possible to modify your web pages and other factors to allow your site to appear higher up in the indexes.

 Why is this important for my site?

With the option of not having to pay for every click, natural Search Engine listings can bring additional qualified traffic to your site at the lowest possible cost. Not only do they increase your visibility within the Search Engines, they appeal to those potential buyers and clients who prefer natural listings over paid.

What do we do?

SSIWEB develop bespoke marketing campaigns for every client.  We will look at the following items when producing our price estimate:

• Usability of the site
• Does the site code comply to recommended search engine guidelines
• Ability for the site to include fresh content
• Content generation
• Original new content to assist in your marketing
• Auto content i.e. Directories, Glossary etc.
• Produce search engine aids i.e. Google Site Maps to assist your site indexing
• Keyword research
• Remove redundant code

Every customer will receive a monthly report summarising project status along with a full report detailing your SERPs (search engine ranking placement) for all major keywords and key phrases.

How much will it cost?

Because each site is different SSIWEB produce bespoke price estimates based on your current site and the strength of your online competition.  To get a free Internet Marketing quotation for your website(s) please contact us.

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