What is PAY PER CLICK?

Would it sound too good to be true if you only paid for advertising that worked?

Well, it can be done. Welcome to the world of pay-for-performance search advertising: Pay-Per-Click (PPC) ads.

All major search engines now produce results with some form of complimentary pay-per-click listings (highlighted as 'AdWords Ads' in the image on the left), enabling businesses to take advantage of a unique online marketing opportunity. Consumer use of search engines to locate information on products, find local businesses and to buy products from retailers has never been greater - and is growing daily.

PPC advertising, if properly managed, is one of the most cost-effective solutions for businesses. It also provides one of the easiest ROI analyses in online marketing.

 Why use Pay Per Click?

The reason why pay per click ads are becoming such an attractive option to businesses of all sizes, is that campaign options can be tailored to suit any budget. From large multi-national corporations down to small region-specific retailers - online advertising using PPC can deliver targeted, high quality traffic to your website.

What do we do?

The PPC service we offer consists of designing and maintaining online marketing campaigns to encourage the maximum level of traffic to your web page, while restricting outlay to only leads from genuinely interested customers.

By individually tracking the effectiveness of each keyword and time of day, as well as the effectiveness of individual creative copy, you can quickly turn a PPC search engine marketing trial into a viable, ROI justified marketing campaign.

Being highly visible to prospective customers for a specific search query is the strongest way to draw in qualified visitors. It's the very reason why search advertising is the fastest-growing form of advertising today.

SSIWEB Pay Per Click management team is headed by an Adwords Qualified Individual who have successfully passed the Google Advertising Professional Exam.

AdWords Pay Per Click - We will:

• Add you to our client centre - you still control your account and most importantly your budget - we can then assist you with your campaign management and increasing your ROI (return on investment)
• Depending on your budget and account status you can be awarded free credits
• Setup adverts on the Google Content network. Google.com or google.co.uk is not the only place you can have Adwords Adverts
• Setup image ads on the Google Content Network
• Setup Google Analytics to track sales funnels and individual adverts ROI (Return On Investment)
• Setup custom reports
• Setup local search - a new Google feature for people searching the web for local companies
• Bulk update tools - For large campaigns its can become very time consuming to manage - SSIWEB take the hassle out of large campaign management with specially developed in-house tools
• Setup geo-graphically targeted campaigns - Adwords allows you to target your campaigns to certain areas
• Assist with click fraud - Something or someone eating into your budget? SSIWEB will investigate and help prepare fraud cases

AdWords Pay Per Click Costs

For managed AdWords campaigns - Prices start from £100 per month + 10% of your AdWords budget for that calendar month.  There is no minimum contract. Please contact us now to find out more.

Non AdWords pay per click

Please contact us for a quotation to manage your pay per click campaign.

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