How does Google Analytics help me?

Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors who were referred from each of your ads, keywords, search engines, and emails, and gain valuable insight into how to improve your site's content and design. However large or small your site, and however you drive traffic to it - whether it's unpaid search, partner sites, AdWords, or other cost-per-click programs - Google Analytics tracks it, from click to conversion.

For AdWords users in particular, Google Analytics will provide you with the actionable information that you can use to increase your ROI by tracking cost data for all of your campaigns and combining that data with conversion information on a page-by-page basis. Google Analytics automatically imports AdWords cost data so that you can track the effectiveness of your AdWords campaigns, and automatically tags your AdWords destination URLs to track keyword and campaign conversion rates with no effort on your part!

Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

Sophisticated Analytics

Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.

Easy to use

Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.

Scalable for any size site

Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.

Integrated with AdWords

If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.

Tracks all campaigns

Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

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