

Let's imagine that on average, 2 visitors a day are sufficiently impressed with your product or services that they would like to be placed on your mailing list so you can let them know about the latest news or special offers. By the end of your first year you would have 730 people genuinely very interested in your company.
Now let's imagine that you decide on a summer special offer after 1 year. It takes perhaps 30 minutes to generate an email template and about 30 seconds to send it to 730 people. Not a bad investment of your time?
With an online shop you could expect maybe 10 or 100 times that number